Slideshare: The Google Analytics Approach to Measuring Learning
A strategic partner to the business is able to prove the effectiveness and efficiency of their organization. Today, we measure time-in-training, completion rates and test scores. Unfortunately, these don’t tell you if the training you are providing is actually working. The business wants more. They want low-level, actionable metrics. This can be accomplished when we take a Google analytics approach to measuring learning. What if we had a set of learning analytics that could be plugged into the corporate scorecard? And, what if we could take immediate action on these analytics to make course corrections at the speed of business? In her session at the ASTD 2014 Conference, Xyleme VP of Marketing Dawn Poulos, addressed these questions through a series of real-world use cases that showed learning data aligned to functional performance indicators. Attendees left the session with the analytical tools they need to prove the ROI of their training initiatives.