Welcome to part two of our four-part audio podcast series! Xyleme partnered with Brandon Hall Group to discuss the latest developments in content management for learning and development. Senior Learning Analyst David Wentworth interviewed Michael Rochelle, Chief Strategy Officer at Brandon Hall Group, and Dawn Poulos, VP of Marketing at Xyleme, and asked them key questions about this topic.
Part two captures the impact of the critical requirements for learners that were discussed in part one. You can listen to both audio podcasts below, but I will summarize some of the key points.
Dawn talks about how organizations should realize that when learning content development is used in a strategic manner, it can really drive business performance. This means, learning content can be a competitive advantage, which, unfortunately, many companies view as an afterthought.
Content can’t be created in a bubble. Authors need to be able to find content that is already created and reuse it efficiently to eliminate duplicate content. Additionally, subject-matter experts need to be able to share their knowledge and collaborate effortlessly. People are better able to learn when they have resources that are tailored to their needs and can grab it on the fly. That means moving to this concept of “bite-size learning” where content is easily accessible, anywhere at any time.
Michael makes the point that there is a heavy burden to create content that is engaging and meets the requirements of the learner. This is not an easy process. Diversity of the learning audience is a big issue. With several generations of leaners in the workplace today, each learner has highly personal requirements.
Learning cannot take on the “one-size fits all” format. Baby boomers like to read and follow along, whereas a millennial likes to learn in a gaming environment. But everyone needs to walk away grasping the concept of being able to perform the same task.
You can listen to the full podcast below, and make sure to come back next week to hear part three of this series about how technology can support this complex process.
About the Author
Melanie manages content marketing at Xyleme, Inc. Xyleme provides content management for learning and development. Melanie is responsible for maintaining the content inventory, editorial calendar and coordinating the full lifecycle of marketing content development. She is a skilled writer and a social media guru.Follow on Google Plus Follow on Twitter More Content by Melanie Moffett