Mitigate business risks: The Case for Learning Content Management

February 25, 2015 Melanie Moffett

It can seem like many decision-makers are actively trying to deny their responsibilities. Unless they're hit over the head with the risks of inaction, they keep steering the ship toward the iceberg. Learning content management is a fundamental key for businesses to develop strategies that isolate and eliminate deficiencies.

Sometimes, the most challenging action a company can undertake is self-diagnosing the issues that put them at greatest risk. But this is the first step to developing an effective and sustainable learning content management system that supports business growth. Our recent lightpaper, "Making the Business Case for Learning Content Management," helps to put everything into perspective.

Where do the greatest risks reside?
For most learning professionals, the writing has been on the wall for many years. The pain points are numerous, but here are just a few:

1. Misinformation and duplication
It's a sentiment that's probably echoing throughout every department in any company. Out-of-date, duplicate and otherwise completely incorrect information remains entrenched in learning content. This is misleading for the workforce and can lead to worse problems related to compliance.

2. 404: File not found
Nearly 50 percent of companies want to abandon their existing learning platforms because their employees can't find specific content or they're unable to access it with their mobile device if they manage to dig it out.

3. Inefficiency
The people at the heart of the learning team - instructional designers, subject-matter experts and authors - are often handcuffed by the tools at their disposal. Consider this: One hour of training can require anywhere between 40 and 1,000 hours of work. The situation is far from efficient and should demand resources that allow easy reuse, adaptation and production of content.

4. Limited understanding of learning's business impact
There are very real outcomes for learning content strategies. When they align with organizational priorities, businesses can see productivity rise by 50 percent. At the same time, the right strategy can boost retention rates as well. If a business hasn't analyzed its learning content strategies, it can end up putting the wrong plans in place and eat up resources.

Make the case
It's not enough to understand the risks. Organizations have to act if they want to not only avoid negative consequences of poorly designed learning content management strategies, but also encourage business growth. Planning is fundamental. Here's how to begin:

  • Develop a problem statement
  • Clearly explain the current state of the content strategy
  • Propose solutions
  • Outline the benefits of content management

Ultimately, these are guidelines and not rules. Each organization has to discover the areas it needs to work on to develop a strong learning content strategy.

Read our lightpaper to learn more about making a business case for learning content management.


About the Author

Melanie Moffett

Melanie manages content marketing at Xyleme, Inc. Xyleme provides content management for learning and development. Melanie is responsible for maintaining the content inventory, editorial calendar and coordinating the full lifecycle of marketing content development. She is a skilled writer and a social media guru.

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