6 key workforce drivers for learning content management

February 19, 2015 Melanie Moffett

It's clear that organizations need to support learning content management. Did you realize that 84 percent of employers plan to make it a priority to invest in their workforce over the next two years? There's no secret motivation for this effort. Nearly one-third of companies indicated that a lack of quality employees was a barrier to growth.

This is just a taste of the multiple workforce drivers for better learning content management. In fact, our recent lightpaper, "Making the Business Case for Learning Content Management," highlights several issues that are pushing employers to make the investment in their employees. Here are six key reasons:

  1. Closing the skills gap
    Even in the event of the most aggressive hiring campaign aimed at closing the skills gap, it's unlikely that any company can recruit their way out of this situation. Companies have business objectives that require specific abilities, and that means today's organizations need to have the tools in place to give their workforce access to learning content that rapidly brings them up to speed.
  2. Improving agility
    It's not enough to push an employee manual in front of workers and expect them to both use it and absorb the information in any sort of applicable manner. Learning agility addresses the needs of companies that are scaling up, expanding into new markets or adding services. As a result, today's organizations need a flexible content strategy that adapts to needs of a business as it grows and matures.
  3. Increasing the need for collaboration
    The authors of great, effective learning content can't be isolated: Instructional designers and subject-matter experts deserve access to resources that enable collaboration from wherever, whenever. They also require visibility into the existing content to eliminate redundancy and leverage reuse to its fullest extent. In the end, learning content is produced more efficiently, and authors are more productive.
  4. Managing a decentralized workforce
    The mobile workforce is here. As much as 20 percent of employees work on a contingent basis, meaning they're freelancers or consultants. In any case, they need access to learning content from any location. Additionally, 35 percent of people use a mobile device to solve problems. This lends support to the argument for bite-sized, Web-accessible content.
  5. Understanding how employees use learning content
    The proof of effective learning content management is in the hard data. Employers need to know how each piece of content is being used and the impact it's having on their workforce; otherwise, they're just throwing resources down the drain. Analytics exposes the gaps and shows businesses where they're succeeding with learning content.
  6. Integrating multiple initiatives
    Organizations have various objectives in managing their talent. Putting learning content to full use is part of performance and goal management, as well as workforce planning. Learning shouldn't be an island; instead, it's an integrated component of a company's framework for complete organizational strategy.

If you want to learn more about the importance of learning content management, read our lightpaper.


About the Author

Melanie Moffett

Melanie manages content marketing at Xyleme, Inc. Xyleme provides content management for learning and development. Melanie is responsible for maintaining the content inventory, editorial calendar and coordinating the full lifecycle of marketing content development. She is a skilled writer and a social media guru.

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