Challenge the Status Quo

July 31, 2014 Monica Kraft

How does your company plan learning and development initiatives? Is there careful analysis of existing and future talent needs, the regulatory climate governing continuing employee and customer education and assessment, and your competitive position? As HR is evolving into a more strategic function responsible for aligning people’s behaviors, skills, and motivations, applying many different learning strategies, modalities, and technologies, you must take a hard look at your organizations learning content strategy and make informed decisions about future directions.

How do you respond?

According to Bersin by Deloitte, Deloitte Consulting LLP1, a learning architecture is a framework for continuous learning that helps organizations make informed decisions.  It is defined as:

“An organization’s unique map of agreed-upon learning needs, learning strategies and delivery strategies for all of its training. This gives designers, trainers, and managers a clear view of what types of problems the organization will solve, how they will solve them, what tools they need, and which approaches the organization will take. It deliberately limits the organization’s options by deciding how and where the training organization will focus its efforts and it builds upon the organization’s culture and history of learning.”2

Of course, not every company has developed a comprehensive learning architecture and there will be those who continue on with an outdated, incoherent content management strategy, making it difficult to rapidly deploy performance support, continuing education initiatives or integrate mobile and social collaboration tools. Only the most forward-thinking enterprises recognize how damaging following this perspective can be. Conventional thought inhibits growth and perpetuates inefficiencies that could be resolved using innovative resources and approaches to learning content management.

Simply put, single-source authoring and publishing of your digital learning content is a challenge to the status quo. Single-source authorship changes the way you plan, create, organize, assemble, style, publish, distribute and manage learning content.

Single-source authoring, publishing and delivery effectively revolutionize the way learning and development functions in an organization. Of the many benefits that single-source offers, here are just a few:


Content is small, granular and smart, meaning your workforce can use it in many ways. It can be consumed on mobile devices more readily through responsive Web design or interactive digital textbooks. What's more, content can manifest itself in print, on the Web and on virtually any device that comes along today and in the future.


By single sourcing, subject matter experts can create content from anywhere in the world, with oversight from skilled instructional staff. It can be matched to learners dynamically based on their profile, behavior and needs. Giving designers added freedom, text and graphics labels can be isolated for cost-effective translation.


A learning content management system should provide volumes of data. With a single-source delivery model, content can be tracked at the granular level in learning statements. Analytics become meaningful and actionable once you unlock learning content from the confines of the Sharable Content Object Reference Model (SCORM) course.

Single-source authoring, publishing and delivery is no longer a decision that you can put off for consecutive weeks and months. Here are your options: Give your L&D organization the ability to create anytime, any-format, any-device content, or face a slow death as you remain handcuffed by a desktop, e-learning mentality and mountains of PDFs. At the same time, this is a journey and takes universal investment on the part of your organization.

The learning content status quo is costly and fails to provide the benefits that single-source authoring does. The more content you manage in a single-source learning content management system, the less you spend on development, translation and support - and the closer you get to achieving all of your goals.

Learn more about Xyleme LCMS, the only single-source learning content management system.


1The Learning Architecture: Defining Development and Enabling Continuous Learning, Bersin by Deloitte, Deloitte Consulting LLP, David Mallon, May 2014

About the Author

Monica Kraft

Monica Kraft is the Director of Product Marketing for Xyleme, Inc. Xyleme is a unique market solution focused on content management that drives great learning experiences anywhere and on any device. In this role, Monica is responsible for all aspects of marketing for Xyleme and is on a mission to help organizations transform their content into an incredible business asset.

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