Dr. Ruth Clark on Visuals for Learning

May 9, 2008 Sarah Danzl

In this podcast, Dr. Ruth Clark, a recognized specialist in instructional design and technical training, discusses her work on evidenced-based guidelines for instructional modes, methods and media. Specifically, as it relates to creating visuals.

Dr. Clark uses empirical evidence to discuss the impact of visuals on learning. While relevant visuals can improve learning up to 90%, ineffective visuals often serve no useful instructional purpose and can actually impair learning. Dr. Clark provides examples of how relevant visuals successfully illustrate the relationship among lesson topics and explains in what circumstances text and/or audio should be used to describe these visuals. She also takes time to discuss her new book, the third edition of Building Expertise to be published in September 2008.

About the Author

Sarah Danzl

Sarah manages the public face of Xyleme, overseeing all PR and Customer Communication. She is a specialist in written communications, media relations and reputation management. One of her favorite aspects of her job at Xyleme is working with the customers on on joint initiatives, including award applications.

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